11 minute read
It should be. While the days of stuffing the meta keywords field full of search terms you’d love to rank for are long gone, metadata still impacts your rankings in a few key ways. Title tags have always been an important ranking factor on their own, and including your primary keyword naturally in the title […]
3 minute read
Local SEO. It’s kind of a big deal, and so are city pages. And, with good reason – over 50% of Google searches now show local intent. That’s a massive amount of traffic and it’s absolutely critical that businesses that rely on local customers have a strategy that captures this traffic. Local SEO is a […]
14 minute read
Powerful eCommerce copy must do two things well to work for your bottom line. First, it must include strong keyword optimization and content that captures the intent of what consumers are looking for online and capitalizes on and satisfies that intent. If your copy does this, you benefit from: More time spent on page Higher […]
7 minute read
Product descriptions outranked pictures and customer reviews as a top-influencing content factor for buyers considering a purchase on an ecommerce site. With Google just as likely to return a product page as it is a category page on the search engine results (SERP), merchants have an opportunity to optimize their products for better ranking. Google […]
13 minute read
How often do you go to Google to search for something like “auto mechanic in Seattle” or “pharmacy in 10019?” If you’re like most people, the answer is probably quite often; 89 percent of people do local searches at least once a week, with 58 percent searching locally once a day on average. [Free Ebook] […]
7 minute read
Google upped the ante on meta descriptions leading into 2018, and that means brands that want to stay competitive online need to start tweaking some foundational SEO elements in their content. The longer meta descriptions have more property on which you can stake your search engine (and consumer attention) claim, but so does everyone else. […]
6 minute read
You’ve just written a post that exhaustively explores your topic and satisfies searcher intent. It’s engaging and informative, and you know readers and search spiders alike are going to love it. Awesome! Now, how’s your image SEO for the post? After putting in the work of crafting a killer post, you need to make sure […]
Sarah Stasik | Posted on
3 minute read
Search engine optimization, or SEO, doesn’t happen in a vacuum, and your web development and design decisions can have a big impact on whether pages get seen. Dev decisions can drive SEO up or down, so it’s important to follow best practices when it comes to incorporating images, creating walls, linking internally and building site […]
3 minute read
Now that Google and other search engines punish keyword stuffing as a frowned-upon tactic, optimizing your content to attract traffic has become harder. Top search firms, SEO content writers and SEO strategists currently employ Latent Semantic Indexing (LSI), which allows them to determine what a page is about regardless of the frequencies of words present. […]
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